Calgary Zoo: Dinosaurs Alive
An interactive marketing campaign launched and generated buzz for the return of the dinosaurs at the Calgary Zoo.
An interactive marketing campaign launched and generated buzz for the return of the dinosaurs at the Calgary Zoo.
I worked on ideation and crafted visual illustration concepts for the marketing campaign, interactive experience, video strategy, and social media marketing.
Scanning footprint decals unlocks interactive drone experience, allowing viewers to choose the drone’s path and explore the experience from different angles.
I created storyboards to visualize narrative sequences, enabling collaboration with the Creative Director, Art Director, and Writer.
My illustrations guided the cinematographer and team in executing each scene.
Social Media Marketing
Role
Storyboard & Co-Art Director
Team
Agency: Trigger
Creative Director: Johny Talisman
Copywriter: Jordan Finlayson
Sr Art Director: Theresa Leung
Interactive Design: Atif Nagi
Production Artist: Natalie Faulkner-Northrop