We launched a BrokerLink campaign emphasizing insurance with no surprises.
I crafted visual illustration storyboards for the TV spots, bringing the concept to life.
I illustrated visual concepts that drove project progress, shaping creative direction and execution.
Visual concepts were refined through collaboration with the copywriter, content strategist, art director, and creative director, incorporating feedback at each stage.
Once the high-level story concept is approved, I develop sequential illustrations that act as a blueprint for storytelling, defining direction, pacing, and composition.
Role
Storyboard & Art Director: Liz Gatapia
Team
Agency: Trigger
Account Director: Celeste Herbert
Creative Director: Johny Talisman
Sr Art Director: Theresa Leung
Storyboard & Art Director: Liz Gatapia
Copywriter: Jordan Finlayson, Lance Risseeuw